"Get fit, get hot, start sooner, last longer, look cool, be
loved. It’s summer, so strip down!"
Incitements to look fit and be sexy are everywhere, with
sport both a site for showing off and a source of having
something to show off -- and not too much to hide. The most
obvious sign of this development is the emergence of the
"metrosexual," a term coined in the mid-1990s by queer
British critic Mark Simpson after he had encountered "the
real future" and found that "it had moisturized." In
Simpson’s words, the metrosexual 'might be officially gay,
straight or bisexual, but this is utterly immaterial because
he has clearly taken himself as his own love object and
pleasure as his sexual preference."
The
metrosexual endorses equal-opportunity vanity, through
cosmetics, softness, women, hair-care products, wine bars,
gyms, designer fashion, wealth, the culture industries,
finance, cities, cosmetic surgery, and deodorants. Happy to
be the object of queer erotics, and committed to exfoliation
and web surfing, the metrosexual blurs the visual style of
straight and gay in a restless search "to spend, shop and
deep-condition." Midtown Manhattan now offers specialist
ear-, hand-, and foot-waxing, with men comprising 40% of the
clientele. Such sites provide pedicures and facials to the
accompaniment of cable sports and Frank Sinatra, using manly
euphemisms to describe procedures -- coloring hair becomes
"camouflage,’" and manicures are "hand detailing."
And everyone’s embodiment of the metrosexual? David Beckham.
But it could equally be Yannick Noah, Francesco Totti,
Robert Pires, Thierry Henry, Roger Federer, or Ruud Gullit.
(Maybe Ronaldo, Ronaldhino, and Wayne Rooney need a little
work). Even NASCAR promotes itself metrosexually. Noted
driver Jeff Gordon told KTLA Morning News that "you need to
smell good’ in an environment of ‘burning rubber and
gasoline." He endorses wine, watches, and body spray. In
case men aren’t sure they rate, an on-line metrosexual quiz
is available through ESPN. The average grade of the 100,000
who took it in its first year was 36.5%. I scored 54%, and
qualified.
Sport and sex jumble together. They cannot be kept apart,
for they live cheek by cheek, cheek by capital, torso by
torso, torso by Totti, boot by boot, boot by Beckham -- just
like the other major social categories that characterize
sport -- age, race, class, religion, region, and nation. The
paradox at the heart of sport, its simultaneously
transcendent and imprisoning qualities, and its astonishing
capacity to allegorize, is most obvious, most dangerous, and
perhaps most transformative when it comes to sex. With the
advent of consumer capitalism and postmodern culture, the
body has become an increasingly visible locus of desire. The
manipulation of appearance through fashion codes, bodily
adornment, calculated nutrition, and physical conditioning
has changed the daily terms of trade in the clothes we wear,
the desires we feel, and the images we create and consume.
Sporting bodies are powerful symbols because they embody
free will, self-control, health, productivity, and
transcendence. In elite sport, sex sells, and it does so
through style. Dennis Rodman appeared on the basketball
court with many earrings, many hair colors and a queer
persona. Amy Acuff, frustrated that her consistently
brilliant high-jumping over many years had not brought
public attention, competed in a fur halter top and fur-lined
bikini pants, then gathered top women athletes together to
create a nude calendar. Anne Langstaff, veteran
ultramathoner and topless dancer, won sponsorship for her
running career from her night-time employer, Dreamgirls of
San Diego. And the movie Satree Lex, based on a real
volleyball team almost entirely made up of cross-dressing
men that won the Thai national amateur title in 1996,
quickly became the country’s second-highest grossing film.
Why? Sport has always represented something beyond
itself—and linked to sex.
MEN
Consider the
nexus of men between male athletes, sex, and leadership in
the Ancient World. Xenophon, Socrates, and Diogenes believed
that sexual excess and decadence came from the equivalent of
sporting success. In sex and sport, triumph could lead to
failure, unless accompanied by regular examination of one’s
conscience, and physical training. Carefully modulated
desire in both spheres became a sign of the ability to
govern. Aristotle and Plato favored regular flirtations with
excess, as tests as well as pleasures. The capacity of young
men to move into positions of social responsibility was
judged by charioteering and man-management, because their
ability to win sporting dramas was akin to dealing with
sexually predatory older males. Each success showed fitness
not only physically, but managerially.
The Ancient Olympics saw men competing naked. Only other men
and virgin women were allowed to watch them. Centuries
later, this masculinist lineage of leadership reasserted
itself: when Pierre de Coubertin founded the modern
Olympics, his goal was to follow the example of British
muscular Christianity, and redeem French masculinity after
the shocks of the FrancoPrussian War. During the same
period, the late 19th-century popular novel Raffles: The
Amateur Cracksman sees the story of a ruling-class British
cricketer and jewel thief told by a male narrator through
thinly coded admiration:
"Again I see
him, leaning back in one of the luxurious chairs with which
his room was furnished. I see his indolent, athletic figure;
his pale, sharp, clean-shaven features; his curly black
hair; his strong, unscrupulous mouth. And again I feel the
clear beam of his wonderful eye, cold and luminous as a
star, shining into my brain—sifting the very secrets of my
heart."
Hmm. The male body is sport’s everyday currency, and up for
mockery as well fandom. Ann says Farley Granger "looks so
silly in his tennis clothes" in Alfred Hitchcock’s Strangers
on a Train. Or the great Frenhc libertine poet Charles
Baudelaire, whose 1863 essay "The Dandy" refers to the
dandy’s need for "flawless dress at any time of day or
night" as well as the capacity to perform "risky sporting
feats." Sixty years later, marketing systems ushered in the
notion of men as clothes horses by associating goods like
corsets and services like hairdressing with sportsmen.
Sport
has always licensed men to watch and dissect other men’s
bodies in fetishistic detail, a legitimate space for them to
gaze on the male form without homosexuality alleged or
feared. The fetish of admiring body parts ("look at those
triceps") gives a scientistic pleasure and alibi. A man
weightlifting gives off signs of pleasure-pain akin to
facial correlatives of the male orgasm, a sight otherwise
denied men defining themselves as straight. Some lifters say
a good pump is ‘better than coming’; no wonder turning
tricks is as common in such gyms as the disavowal of
homosexuality. And the English footballer Paul Ince famously
compared tackling favorably with sex.
Consider swimming. On the one hand, it is regarded as
masculine because of its self-sufficiency and demands for
fitness, strength, and skill. On the other, the sport’s lack
of violence, and the practice of shaving the legs and torso,
mark it out from body-contact games and can lead to a
"reputation." Gay swim meets play this up, often featuring a
"pink flamingo relay" in which team members wear plastic
flamingo hats and pull each other along, one kicking and the
other stroking. And Olympic swimmers? There they are, cocks
outlined in form-hugging briefs, body hair trimmed for
minimal drag, lean, leggy, ducking, diving, turning, and
speeding, seemingly oblivious to the gaze of others and the
actions of fellow-competitors. Bug-eyed in goggles, their
muscles strain with each eruption from the water. Our vision
of them is from a multitude of angles -- warming up,
swimming (seen from above and below the water), atop the
podium in victory, and shivering in interviews. Through it
all, we confront the uncomfortable sense of the male body
straining whilst almost naked.
And what is going on with all that kinky medievalist
sadomasochism and bondage named fencing, and half-naked men
climbing over each other to wrestle and box? Then at the
level of merchandise we see Michael Jordan selling his
underwear and baseball player Rafael Palmeiro endorsing
Viagra because he says that sex improves with preparation,
just like fielding and hitting home runs.
As readers of this site are well aware, US football player
David Kopay became the first major sportsman to come out as
gay. His 1975 autobiography made the best seller list of the
New York Times, but the paper did not review it, and a
column about the book written by Pulitzer Prize winner Dave
Anderson was rejected by management. Today, Kopay claims
that many on-field brawls still result from players being
called "fag," a sign of continued intolerance. Kopay was out
to many teammates, finding particular solace from African
Americans, whose knowledge of straight white male bigotry
made them excellent confidants. He says obstacles lie with
team owners, who believe openly gay players will lose them
money through diminished sponsorship and ratings. Kopay
calls for football associations and players’ unions to issue
civil-rights statements supporting gay athletes.
On the less savory side of sportsex, male violence is often
seen as a hormonal danger that can be pacified and
redirected through sport into an appropriate sphere. But
there is a strong link (sometimes proven, sometimes not)
between sex, sport, and violence: commentator/athlete OJ
Simpson and jealous murder, Australian rugby league teams
and rape, and basketball player Kobe Bryant and boxer Mike
Tyson with rape. Consider the moment when the
logical-positivist philosopher AJ Ayer was at a Manhattan
party hosted by underwear designer Fernando Sanchez. A woman
ran in and said her friend was being assaulted in another
room. Ayer went to investigate, and reportedly encountered
an aroused Tyson forcing himself on a distraught Naomi
Campbell. Ayer warned Tyson to desist. Tyson retorted: "Do
you know who the fuck I am? I’m the heavyweight champion of
the world." To which Ayer replied: "I am the former Wykeham
Professor of Logic. We are both preeminent in our field; I
suggest we talk about this like rational men." Then there is
the obvious link between hyper-masculinity and
football-spectator violence -- the so-called hooligans of
Germany, the Netherlands, and England.
Sport is frequently -- and correctly -- criticized as a
symbol of male power, because it superficially embodies the
physical disparities in strength between men over women.
Consider the male domination of FIFA and the IOC, with
administrators like Sepp Blatter calling for women
footballers to wear more revealing costumes to stir up media
interest. But a brutality towards the self is there, too.
Alan Klein describes men pumping iron in a gym:
"The first time I witnessed a bodybuilder suffer a
nosebleed while lifting weights it was triumphantly
explained to me that the man in question was a true
bodybuilder, paying dues, training in earnest and willing
both to risk and to endure injury for his calling. Sometime
later, when I watched another bodybuilder doubled over in
pain from what would later be diagnosed as a symptom of
hepatic tumors on the liver, it was again interpreted by the
behemoths in the gym as testimony to his commitment to the
subculture. In both cases I watched men reinterpret signs of
clear and present danger to their health as ringing
endorsements of character."
Clearly, there are costs as well as benefits to this
hyper-masculinity. In 1998, the late NFL Green Bay Packers
"hero" and fundamentalist faith-man Reggie White appeared
suited up in newspaper advertisements against gays in sport
paid for by the Christian right wing. Then he wrote a 1999
op-ed piece for the Wall Street Journal protesting "female
reporters and camerawomen ogling guys in the locker room,"
showing his anxiety when all-male shrines are visited by the
very people he professes to view as the only true partners
in life.
WOMEN
Women
have routinely been excluded from sport for reasons to do
with sex. In the late nineteenth century, gynecologists
debated whether women should play tennis during
menstruation, and biologically derived alibis for
restricting women’s participation in sport have continued.
Medical articles and educational manuals frequently
discouraged activities coded as masculine. During the
inter-War period, the American Medical Association worried
that basketball could impede "the organic vitality of a
growing girl," placing undue strain on the uterus. Into the
1940s, tennis was deemed risky because it was thought to
promote over-development of abdominal muscles, which might
hinder childbirth. The corollary was that competing without
regard to one’s cycle was somehow to be less a woman. There
are links to styles of play -- by the 1960s, men were using
power via a serve-and-volley game or vicious topspin, while
women emphasized grace and finesse.
Women were not admitted to track and field events at the
Olympics until 1928, in response to a separatist event in
1922, and were not permitted to run further than 200 meters
at the Games until 1960, while the marathon and the pole
vault only became legitimate in the 1980s and ’90s, and the
IOC excluded women from its numbers until 1981. Playboy
featured figure skater Katarina Witt in a December 1998 nude
pictorial, part of her successful sale of sexuality -- but
tennis champion Martina Navratilova lost major endorsements
when her lesbianism became public.
The recent turn towards strong bodies as female fashion
statements, for all the associated rhetoric of empowerment,
makes the body into three questions -- is it still female,
is it still feminine, and is it drug-enhanced? After
defeating world No.1 Lindsay Davenport in the 1999
Australian Open Tennis semi-finals, Amélie Mauresmo "leapt
into the arms of girlfriend Sylvie Bourdon and was cradled
with hugs." Throughout the match, Bourdon had been "pumping
her fists and yelling, 'Allez.' "
Following a
whirlwind romance, begun just a month or two earlier
earlier, they had moved in together and embarked on a joint
workout régime of several hours weightlifting each week. Now
they were on tour. Davenport had attained the world number
one ranking by developing a style suited to her 6 feet 2
inches of height and marked strength. She was defeated at
her own game. Although 5 inches shorter, Mauresmo prevailed
due to her superb physical condition, a fast and accurate
serve, and a hard topspin forehand (traditionally used only
by male players). Until her victory, the media had barely
noticed Mauresmo, even though she had been world junior
champion in 1996. But after the post-match media conference,
Mauresmo became front-page news, because Davenport said:
"A couple of times, I mean, I thought I was playing a
guy, the girl was hitting so hard, so strong … she is so
strong in those shoulders and she just hits the ball very
well … I mean, she hits the ball not like any other girl.
She hits it so hard and with so much topspin. ... Women’s
tennis isn’t usually played like that."
French television satirists made a puppet with Mauresmo’s
head on Arnold Schwarzenegger’s body, accompanied by this
voice-over: "It’s the first time in the history of French
sport that a man says he is a lesbian." French lesbian
groups rallied behind her, and after a few years of
up-and-down play she has emerged as a major champion in the
past 18 months.
CONCLUSION
Change is afoot
and contradictions are aplenty in sport and sex. It’s not
just women who are objects of the gaze, not just women who
are physically damaged in the interests of social
expectations, and not just men who are inspecting the bodies
of others for foibles and follicles. In the past three
decades, professional male sport has transformed itself into
an internationalist capitalist project—and new pressures
accompany the spoils. As part of the desire to address TV
spectators and capture their attention for advertisers, the
male body has become an object of lyrical rhapsody -- and
the gaze of gay and female money. It is up for grabs as both
sexual icon and commodity consumer. Sculpted features,
chiseled waste-lines, well-appointed curves, dreamy eyes,
administered hair, and an air of casual threat that does not
need traditional machismo to electrify. These are the
currency of the day. But like beauty and fitness of all
kinds, the years will attenuate them. Age will weary them.
But sportsex will just identify new names, new bodies, new
Eros, new Euros.
Toby Miller's
book SportSex came out in 2001. He lives in Venice
Beach and teaches sociology and cultural studies at the
University of California, Riverside.
Photos: Male swimmer and runner by Finneye. Female
swimmer by Brent Mullins.