This was the full-page cover ad on the latest issue of Ad Age. It certainly raise a couple eyebrows when people walked into my office and saw the pic of this guy sitting on my desk for the better part of last week. It’s an ad for SoapNet’s scripted show MVP, a Canadian production about the wives of pro hockey players. The show premieres on SoapNet late night June 19. And reports are that they’ll also air the first episode June 20 on ABC after the Emmys; both nets are owned by Disney.
Whether they’re targeting gay men or not, with this kind of ad, I have to believe some will check it out. But one thing’s for certain: No gay man was involved in the shooting of this picture; otherwise, the waist band wouldn’t have been pulled up so high it almost covers his bellybutton.
Either way, the trailer I saw looks horrific; which means it’ll be a huge success.
-Cyd Zeigler jr.
on Jun 2nd, 2008 at 9:30 AM
Hi Cyd,
The series has no particular gay angle. It was a CBC production that aired in 2007 here in Canada, to moderate ratings that did not justify a second season.
I watched the first episode and it was overrun with cliches. Maybe it will fare better in syndication.
on Jun 2nd, 2008 at 11:03 AM
I wasn’t saying that the show had gay storylines – but that the ad campaign, with that guy in his underwear, certainly will grab the attention of gay men.
on Jun 2nd, 2008 at 9:33 PM
The show is about the wives of pro hockey players?
And thats the ad?
I think clearly they’re targeting women. Women like looking at stuff like that too.
on Jun 3rd, 2008 at 12:55 AM
i dunno if they targeting us but the guys r shure HOT
on Jun 23rd, 2008 at 12:53 AM
Gay & watched the show here.
Well some of the show
Had to give up after about 20 minutes
Quite possibly the worst acting in prime time ever in the history of TV
Really, really, really, bad
CNBC was wise to cancel it
ABC would be wise to do so too
on Mar 3rd, 2011 at 12:31 PM
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