I find it kind of funny when I see companies pop up trying to wrap themselves in athletic nomenclature so they can better market their wares to gay men. The most glaring example is surely Jock Soap. Today I stumbled across an underwear company in Australia called TeamM8 that’s doing just the same. Don’t get me wrong, I ain’t mad at ‘em. I mean, at the very least they’re giving me some photos to look at. I think it reflects how much gay culture has changed when more and more gay-targeted companies, magazines and Web sites try so very hard to “butch it up” with an athletic feel. And with the photos and models they’re using, I’m sure it’s working just fine!
Do you get sucked into buying clothes and other items because the company gives a jock image? Or do you just look at the pretty pictures?
Pics and Video of one of their latest photo shoots after the jump.
Hat tip to Aussielicious.
on Jul 2nd, 2009 at 8:55 am
Here’s a quote from the owner of Jock Soap…found it in an article from “Shine” on Yahoo in the comments section…
“Hey there. My name is Joshua Harrell and Jock Soap is my company. I admit, the names are a little gay, but you have to admit, they make you laugh a bit and shake your head. But pay no mind the “scent blend” descriptions. They’re there just to give you an idea of what scents you may encounter.
A Jock Soap shower packs a punch and makes showering much more fun. And just a little secret… most of our customers are women buying Jock Soap for their guys and enjoying it for themselves - so it’s a winning situation for all involved.
Let me know if you try one. - Joshua
So sounding “a little gay” to make you laugh a bit and shake your head is now a marketing technique? Pass.
on Jul 3rd, 2009 at 11:06 pm
I look at the pretty pictures. I do not have a jock body and I never will so I’m never suckered in by the crap.
on Jul 7th, 2009 at 12:12 am
I actually find I buy them less. From my perspective, most companies that go overboard w/ultra hot models are often covering for an inferior product. It may not always be true but I find it to be the rule vs the exception.