Comments on: Mancrunch Super Bowl ad is really bad. Hoax?

By: Lyndon Evans

Lyndon Evans — Mon, 01 Feb 2010 04:14:23 +0000

My commentary for January 31, 2010 regarding CBS and Man Crunch.com on Focus On The Rainbow- Hearst Newspapers.

http://blog.ctnews.com/evans/2010/01/31/the-man-crunch-cbs-hoax-or-how-a-former-stripper-bamboozled-the-worlds-media-to-promote-a-website/

By: KevInPDX

KevInPDX — Sun, 31 Jan 2010 18:11:30 +0000

Jim nailed it. Definitely a free publicity stunt. I checked out the site early last week and only profiles posted were from dudes in San Fran. Now there are 41 pages of guys from the PNW alone and even from little towns out in BFE. Their strategy worked beautifully. Now come the membership fees and ads.

Oh, BTW. Same old faces on ManCrush as an of the other social networking sites, i.e. hook up sites. Seattle and Portland are pretty small towns as it turns out.

One would think the market is saturated w/these sites too. Go figure.

By: Leonard

Leonard — Sun, 31 Jan 2010 04:33:22 +0000

It was a bad ad. I know they weren’t really kissing but the implication they were making out like that, well was a bit uncomfortable. I don’t think homophobia was going on because it was just a bad ad and Mancrunch is getting their 15mins of fame to promote their website. peace

By: Mike Bawden

Mike Bawden — Sat, 30 Jan 2010 19:40:20 +0000

I don’t know who owns Mancrunch. What I do know is that the spokespeople for the site were also spokespeople for AshleyMadison.com as of January 11th and that one of them told CNNMoney.com that they had just raised $40M in equity.

So far, whoever owns them must be pleased with the attention generated by this campaign because they’ve received over 18,000 links from news stories, blog posts, etc. which should give the site a big boost on search engines.

By: canmark

canmark — Sat, 30 Jan 2010 14:59:59 +0000

Mike Bawden, so is Mancrunch owned by Avid Life–the company that owns Ashley Madison? That company is trying to go public on the Toronto Stock Exchange and had a $200,000 ad campaign (“Life is short. Have an affair.”) rejected by the Toronto public transit authority. So it could be a semi-hoax designed to raise awareness for a company that’s trying to raise $60 million in an IPO.

http://www.globeinvestor.com/servlet/story/GAM.20100125.RASHLEY25ART1940/GIStory/

By: libhomo

libhomo — Sat, 30 Jan 2010 04:54:17 +0000

I love how people are buying into the notion that Super Bowl ads are these high quality entertainment items. All the ads during the Super Bowl, and all other TV ads are absolute crap.

By: ossurworld

ossurworld — Sat, 30 Jan 2010 03:43:17 +0000

Whether Mancrunch is a fraud or not, the advertisement certainly is designed to guarantee rejection, to create a firestorm, and to win all kinds of attention for this shady business. The ad would have played easily during Super Bowl if the two men reached for the chips and gazed lovingly at each other. That was too easy. Mancrunch went for the kill, and CBS obliged.

By: Mike Bawden

Mike Bawden — Sat, 30 Jan 2010 02:22:23 +0000

I’ve been saying this thing is a stunt since the news broke yesterday.

Here’s a link to my in-depth evaluation plus a verbatim exchange I’ve had with one of the “spokesmen” for the site. The site is fronted by the same people that have been fronting AshleyMadison.com, a site that helps married people have affairs:

http://www.brandcentralstation.com/archives/2274

By: vince

vince — Sat, 30 Jan 2010 00:31:19 +0000

I agree, Jim…. it’s amateurish at best, looks more like a high school production rather than a company with 3 Mil to blow. Regardless of the content or homophobia, it should be rejected on the poor merit of its production!

By: Joe Guckin

Joe Guckin — Fri, 29 Jan 2010 23:13:00 +0000

I bet it’s a hoax.