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Olympics, YouTube-style

August 5th, 2008 · No Comments

Google always gets theirs. The company’s YouTube unit will get a sliver of the Olympic pie, getting about three hours a day of exclusive content after striking a deal with the International Olympic Committee. Just when you thought NBC’s $894 million broadcasting deal was enough.

Don’t fret, interested viewer. The YouTube content, including highlight reels and daily wrap-ups, will reach 77 territories not covered by Olympic sponsors. That means South Korea, India and Nigeria. Not the U.S.

By Matt Hennie

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Tags: Media

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